Communicating with Students & Families About FAFSA: Key Messaging Strategies

To ensure families are informed and supported throughout the FAFSA process, schools should use a variety of communication tools, including social media posts, letters, and direct outreach. This guide provides sample messaging for every stage of the process:

1. Announcing the FAFSA Delay

• Inform families that the FAFSA typically opens October 1 but is delayed until December 2023 for the 2024–2025 school year due to updates.
• Reassure families that planning ahead now is still critical and more updates are coming soon.

2. Encouraging FAFSA Completion

• Stress that completing the FAFSA early is essential, as many schools award aid on a first-come, first-served basis.
• Highlight the types of aid FAFSA unlocks—federal, state, institutional, and scholarships.

3. Offering Support

• Acknowledge that FAFSA can be confusing and encourage families to reach out to counselors with questions.
• Share counselor contact information in all messages to make support accessible.

4. Using Social Media Effectively

• Post timely updates across platforms reminding students to:
  • Prepare for FAFSA
  • Check deadlines
  • Reach out for help
  • Start applications once the form opens
• Sample posts include:
  • “FAFSA opens soon—don’t miss out on financial aid!”
  • “Filling out the FAFSA? We’re here to help—contact your counselor today.”
  • “Seniors: add FAFSA to your college checklist!”

5. Parent Letter Template

• Provide a ready-to-send letter informing parents of:
  • The delayed FAFSA release
  • Its importance in the financial aid process
  • Where and how to complete it (StudentAid.gov)
  • Who to contact for help

‍